Archive for November, 2006

Double Your Sales Potential With Double-sided Business Cards

Thursday, November 16th, 2006

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Double Your Sales Potential With Double-sided Business Cards

by: Christopher Brunner

Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

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How do your clients feel about your business card? Put yourself in their shoes.

Is it valuable to them?

Does it solve a problem?

Okay. The subsequent lines might be an enrichment to the contents. You could be regular in order to attain the worth of this write-up. So, continue flipping through the pages.

Take advantage of the extra real estate on the other side

Most business owners don’t utilize the backside of their business cards. It’s prime space to include important facts, offers, and information that help sell your company to the holder. Including valuable offers on your business card will make it worth holding on to.

P.T.O - How to get someone to turn over your business card

One small abbreviation added to the front of your cards can double your success rate. P.T.O. (Please Turn Over) lets the holder know there is something of value of the backside, and it would be in their best interest to check it out. Alternatively, you could include “See back for special offer” if you have the space for it.

Now that you have their attention, reel them in with a:

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Survey, redeemable for a free gift

Punch card for frequent clients

Valuable coupon URL to a special webpage targeting business card recipients

Research your sector to learn what business card marketing words will flip their switch and turn them on to your company. Give them what THEY want.

Even if you only hand out 50 cards using this technique, you’ve just created 50 opportunities for new business. Just imagine the possibilities that would come with having 1000 highly effective business cards floating around.

Now that you’ve found the secret recipe for business card marketing success, hand those cards out wherever and whenever you can. The more you hand out, the better chance you have of scoring another life-time customer.

About The Author

Chris Brunner specializes in helping people design and market their business cards for better results. Create inexpensive and effective business cards online at GreatFX Business Cards

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Using The Internet In Your Lease Purchase Business

Monday, November 13th, 2006

Is there something so specific related to Charleston South Carolina? Just explore what we may desire to say on Charleston South Carolina.

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First you need to find a list of For Sale By Owner Sites. You do this by going to one of the major search engines. Our two favorites are Yahoo and Google, but any one of them will do. Enter For Sale By Owner (FSBO) as your search words. After you search for FSBOs you will get a bunch of sites to go visit. Visit them, check them out, see how they work, and the ones you like put in a favorites folder entitled FSBOs.

Now that you have a list of FSBO sites you need to get telephone numbers of sellers who have homes you would like to lease purchase in your state. For those of you lucky enough to border another state you can enter a search for that state next.

Remember to set up your yellow legal pad with columns for telephone number, type of property (single family, condo, townhouse), price and notes section. Remember you also need to set up your database with the same information. However, you are going to want your database to have two additional fields for date your called, and action to take.

Very well. Further brainstorming must be a fun to the connoisseur. Your additional curiosity in this piece of literature would be an added leverage for you.

Go through the FSBOs sites you have collected and take down the appropriate information. Get your telephone script handy and start calling. After you are through with your telephone calls, enter the information in your database. We use Access, but any database will do. In the action to take field I make a note of whether I need to send a letter, email, newsletter, and/or to tickle to call again.

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Next, however, you want to have a mail merge program. For example, we use Group Mail for all on-line correspondence. Group Mail allows me to take my Access files and import them into Group Mail. It also affords me the ability to make my emails very personable by using the individuals name in my letter, the date I called on the property, and depending on the email when I will follow up. In addition the program also allows me to put specific groups (prospects, consults, tenant buyers) into separate groups. I can have a very large Access database that Group Mail (it will import most major databases) will sort out for me, and give me just who I want to send a specific email to. For all off-line correspondence I use Microsoft Word.

So to continue, after I am done with my calling and have entered all my information in Access. I use Microsoft Word to send out my follow-up letters. Some sellers I just send my thank you for speaking with me, here s my card letter. Others I want to be more specific with and will send my these are the ways we work with you letter, and so on. For you PFYS students, these letters and emails are in the LP manual.

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After I have completed my follow-up correspondence off-line I want to be sure to have this information in my Group Mail program for follow up on line. For example, I have groups set up for the various follow-up emails that I send out based on the off-line letters sent.

So get on the Internet, find some FSBOs, call and send out those all important follow up letters, and be sure to personalize them.

Copyright 2003 DeFiore Enterprises

About the Author

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com

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Credit Card Transfers

Saturday, November 11th, 2006

. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

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